When it comes to running a successful Shopify store, harnessing the power of product reviews is crucial. In today’s virtual marketplace, customer feedback has become a cornerstone for building trust, credibility, and ultimately, boosting sales. However, with the myriad of options available, choosing the best product review app for Shopify can be overwhelming. This article will guide you through the importance of product reviews, the features to look for in a review app, how to choose the best one for your Shopify store, and the top product review apps for Shopify in 2023.
What Are Product Review Apps for Shopify?
Product review apps for Shopify are tools that enable merchants to gather and display customer reviews on their online stores. These apps play a pivotal role in building social proof, trust, and credibility for the products being sold. The importance of product reviews cannot be overstated, as they provide potential customers with valuable insights into the quality and performance of the items they are considering purchasing. Moreover, positive reviews can significantly influence buying decisions, making them invaluable assets for any Shopify store.
Importance of product reviews
Product reviews are a vital factor in the modern e-commerce landscape. They serve as word-of-mouth endorsements and provide social proof that aids potential customers in making informed purchasing decisions. Positive reviews can also improve a store’s visibility and search engine ranking, while negative reviews offer valuable opportunities for addressing and resolving customer concerns.
How product review apps benefit Shopify stores
Product review apps are designed to streamline the process of collecting and displaying customer feedback. By integrating review widgets and user-friendly interfaces, these apps make it easier for Shopify merchants to showcase customer reviews and ratings on their product pages, thereby enhancing the overall user experience and trustworthiness of their online stores.
Features to look for in a product review app
When selecting a product review app for Shopify, it’s essential to consider features that facilitate the collection, management, and display of reviews. Look for apps that offer customizable review request emails, support for photo and video reviews, seamless integration with Shopify, and options for importing reviews from platforms like AliExpress. These features can significantly enhance the effectiveness of the review app for your Shopify store.
How to Choose the Best Product Review App for Shopify?
Choosing the best product review app for your Shopify store requires careful consideration of various factors. From the features offered to the pricing and ease of integration, it’s essential to weigh the options against the specific needs and goals of your e-commerce business. Furthermore, comparing different product review apps can provide valuable insights into their capabilities and suitability for your store.
Factors to consider when selecting a review app for Shopify
Key factors to consider when choosing a review app for your Shopify store include the app’s compatibility with your store’s theme and design, the availability of a free plan for startups and small businesses, the ability to import reviews from popular platforms like AliExpress, and the capacity for displaying photo and video reviews. Additionally, consider the app’s reputation, customer support, and the flexibility of its review request emails.
Comparing different product review apps for Shopify
Comparing different product review apps involves analyzing their features, user interface, pricing plans, and customer reviews. Look for apps that offer a balance of essential features and advanced capabilities, ensuring that they align with the specific needs and scale of your Shopify store.
Maximizing the benefits of the chosen review app
Once you have selected a product review app for your Shopify store, it’s essential to leverage its full potential. Utilize the app’s capabilities for requesting reviews, integrating photo and video reviews, and customizing the display of customer feedback to maximize its impact on building customer trust and boosting sales.
Top Product Review Apps for Shopify in 2023
As we delve into 2023, several product review apps have emerged as top contenders for Shopify merchants seeking to enhance their online stores with robust customer review capabilities. From free options with essential features to paid apps offering advanced functionalities, the following review apps stand out for their potential to elevate the credibility and trustworthiness of Shopify stores.
Review of the best free product review apps for Shopify
Free product review apps like Ali Reviews and Fera Product Reviews are popular among Shopify merchants for their user-friendly interfaces, support for importing reviews from AliExpress, and options for requesting and displaying unlimited reviews. These apps offer essential features for startups and small businesses to establish a strong foundation for customer feedback management.
Paid product review apps with advanced features
For established Shopify stores looking to expand their review capabilities, paid product review apps such as Loox and Yotpo offer advanced features like photo and video reviews, automatic review requests via email, and seamless integration with the Shopify app store. These apps provide comprehensive solutions for managing and leveraging customer reviews to enhance trust and drive sales.
Integrating photo and video reviews into Shopify stores
Integrating photo and video reviews has become increasingly important for Shopify merchants aiming to provide an immersive and trustworthy shopping experience. Apps like Loox and Yotpo excel in enabling the seamless integration of photo and video reviews, allowing customers to visually engage with products and make informed purchasing decisions.
How Product Reviews Help Build Trust and Boost Sales on Shopify
Customer reviews play a pivotal role in building trust and confidence among potential buyers who visit Shopify stores. As online shoppers seek reassurance and validation for their purchasing decisions, positive reviews serve as powerful endorsements that can significantly impact their buying behavior. Understanding the impact of customer reviews and leveraging them effectively can ultimately lead to increased sales and long-term customer loyalty.
The impact of customer reviews on the online store’s reputation
High-quality, positive customer reviews contribute to fostering a positive online reputation for Shopify stores. By showcasing the experiences and satisfaction of previous customers, merchants can instill confidence in potential buyers and differentiate themselves from competitors, ultimately fostering a loyal customer base.
Utilizing review requests to gather more customer feedback
Proactively soliciting reviews from customers through strategically crafted review requests can help merchants gather more customer feedback, leading to a more comprehensive and representative portrayal of their products and services. By encouraging satisfied customers to share their experiences, merchants can further enhance the credibility and trustworthiness of their Shopify stores.
Using reviews to enhance the product pages and overall user experience
Integrating customer reviews into product pages and leveraging them to enhance the overall user experience can significantly influence the buying behavior of potential customers. By featuring customer testimonials, ratings, and visual reviews, Shopify merchants can provide shoppers with valuable insights and instill confidence in the quality and desirability of their products, driving conversions and sales.
Utilizing Review Apps to Enhance the E-Commerce Store’s Credibility
For skeptics who are cautious about introducing review apps to their Shopify stores, it’s important to recognize the immense potential these tools offer in fortifying the credibility and trustworthiness of e-commerce businesses. Maximizing the benefits of review apps can lead to increased customer trust, improved sales, and a competitive edge in the evolving e-commerce industry.
Getting started with a review app for skeptics
For merchants who are new to utilizing review apps, it’s recommended to start with simplified, user-friendly options that offer essential features to ease into the process of managing customer reviews and testimonials. Understanding the basics and gradually exploring advanced capabilities can help alleviate skepticism and demonstrate the tangible benefits of review apps.
Maximizing the benefits of review apps with a Shopify store
By harnessing the capabilities of review apps and integrating them seamlessly with Shopify stores, merchants can elevate their online presence and credibility, ultimately fostering customer trust and loyalty. Leveraging review request emails, photo and video reviews, and the continuous optimization of review displays can lead to tangible improvements in sales and brand reputation.
The future of product reviews in the e-commerce industry
As the e-commerce industry continues to evolve, the significance of product reviews in shaping consumer behavior and brand reputation will only intensify. Embracing innovative review apps and strategies to harness the power of customer feedback will be pivotal for staying ahead in a competitive market and building lasting relationships with customers.
The Best Product Reviews Apps for Shopify
1. Ali Reviews – ⭐ 4.9 (11,000+)
Ali Reviews is a notable name on the list of the best Shopify product review apps. It’s a powerful app that helps store owners build a reputation and increase conversions by boosting the visibility of customer reviews. Many useful features, easy-to-use interfaces, and four different paid plans are available to meet the demands of different types of businesses.
Pros & cons
Pros – highlighted features:
- Collect reviews by sending customizable and automated review requests via email and SMS
- Feature reviews on Home, Cart, or any page with diverse widget styles to boost product discovery and encourage buyers
- Reward customers with discounts for photo reviews, increase retention and repeat purchases
- Schedule email review reminders to ensure customers get your sincere request
- Display personalized reviews based on customer info and on-site behavior
- Highly customizable
- Bulk edit country, move & copy reviews
- Effortlessly migrate reviews from other reviews apps
- Show product reviews and ratings on Google Shopping ads
- Work perfectly on any store theme, mobile-friendly & fully responsive
Cons:
- Cheaper plans come with fewer features
- There is no video review
- Can’t share reviews on social pages – Not yet, it’s in their upcoming plan
Pricing plans:
7-day free trial
- Free
- Starter: $9.90/month + Free $0.3 SMS credits
- Essential: $19.90/month + Free $5 SMS credits
- Premium: $49.90/month + Free $15 SMS credits
Ali Reviews is good for:
Medium and new stores want an app that helps display reviews professionally from the get-go. Give Ali Reviews a chance to wow you and take you to new heights.
2. Loox – ⭐ 4.9 (11,000+)
Loox is another senior product review app that has received positive feedback. It offers a minimalist’s approach to app reviews with its well-performing basic features, great aesthetics, and money-worthy plan.
Pros & cons
Pros & highlighted features:
- Advanced customization from fonts to emails, text and colour that fits your brand
- Various beautiful Loox widgets enabling reviews to show up on many different eCommerce pages.
- Powerful integration
- Have rewards incentive and referral program
- Automatically collect reviews from customers via email, fb, SMS, Aliexport,
- Enable rich snippets and Google Shopping
- Unlimited reviews from the premium plan
- Competent reviews function from happy customer widget (show overall reviews on top of the product page) to public replies to reviews.
- Integration with Google Analytics for further Marketing and Sales research
- Moderate review by choosing which one can appear on your site
Cons:
- Basic reward program only. The referral program only comes in the most expensive plan. Also, you can only use a loyalty program by integrating with another app. This feature is accessible in more pricey plans only.
- Lacks many interesting features such as Shoppable Instagram or powerful AI analysis tools.
- Video review comes in more expensive plans only.
Pricing
- Beginner: $9.99/month
- Growth: $34.99/month
- Unlimited: $299.99/month
This app is good for:
Loox is for businesses of all sizes that need a simple yet effective solution for customer reviews. Loox is also ideal if you have a large number of products and your company receives a large number of reviews each month.
3. Stamped.io – ⭐ 4.7 (5,900+)
Stamped.io is one of the most sought-after product review apps in the Shopify market. The extension is powerful, with not just essential features but also unique ones that can boost sales numbers dramatically. For example, you could look at reviews or the feature that lets the same review appear on multiple websites at the same time.
Pros & cons
Pros
- Collect reviews from multiple sources: email, SMS, Facebook Messenger, Aliexport.
- Various displaying widgets allowing reviews to sit on most store’ important pages.
- Easily moderate reviews on a large scale by preventing sensitive words made on a list in advance.
- Enable SEO-friendly structured data (rich snippets) .
- Allow reviews to appear on Google Shopping.
- Easy to integrate with lots of apps.
- Shoppable Gallery that greatly generates UGC from Instagram, add tags in Insta photo linking back to websites and easily to moderate.
- NPS (net promoter score) that measure customers’ satisfaction rate.
- Great analytic tool powered by AI.
- Allowing Q&A on the product page.
- Amazing customer support. Even the free plan features 24/7 support.
Cons:
- The number of orders is limited depending on each plan. The most popular plan limit the numbers of order to 500/ month
- The free plan does not have photo reviews, while the basic plan can only be integrated with Stamped apps. Generally, the free and basic plans lack lots of essential features.
- The reward and loyalty program is separated. Thus, you have to purchase a different app or full suit apps.
- The Shoppable Instagram feature is only available in the Professional plan.
Pricing:
- Lite: Free
- Basic: $23/month
- Premium: $59/month
- Business: $149/month
Stamped.io is good for
The premium plan is great for mid-sized businesses with less than 500 orders per month that need a powerful, full-featured app with great technical support.
4. Growave – ⭐ 4.8 (1,800+)
Growave is not just a product review app; it also provides users with a reward program, a wishlist, and gift cards in just one installation. Due to its all-in-one integration, Growave saves the hassle of having to buy and install multiple products and the heavy site loading that often comes with having lots of apps. What’s more? It’s also very affordable.
Pros & Cons
Pros & highlighted features:
- Light-weight and many useful features fully integrated
- Multiple review widget, easy review customizations & verification badge for verified users
- Google snippet and Google Shopping.
- Q&A: let your team or your loyal customers answer questions under product pages
- Shoppable Instagram gallery: Instagram tag product, easy to curate, customize and embed everywhere
- Let customers log in to your site via social Facebook, Google, Line, Twitter, Yahoo, Tumblr, Instagram or Amazon account. From there, gather real customer data for further insight research
- A well-praised loyalty app, referral, VIP program which is customizable with many powerful features.
- Shopify POS integration
Cons:
- The number of orders is limited. (Only 100 orders/month for starter plan, 500 orders/ month for medium plan)
- The integration is not as great as other apps. Integration with apps like Klaviyo and Omnisend is only available in the biggest plans.
- Functions in cheaper plans are quite limited
- It might take time to migrate your data from previous apps.
Pricing
- Basic: 9$/month
- Starter: 19$/month
- Medium: 49$/month
- Enterprise: 299$/month
This app is good for:
Small-to mid-sized business, or B2B business, with the number of monthly orders not exceeding 1,000 who wishes to boost sales through strong social media integration and loyalty programs.
5. Yotpo – ⭐ 4.9 (5,700+)
Being one of the oldest product review apps for Shopify, Yotpo is a well-known name for Shopify experts. The app is more on the pricey side. However, it is absolutely amazing with ultimate features, strong integrations, a huge app basket, AI-powered analysis, and tailor-made plans.
Pros & Cons
Pros – highlighted features:
- Strong reviews tool: Request review through emails, SMS, import from existing data; enable site review, multi-product review, AI-suggestion for writing great reviews.
- Great review moderation with help desk, profanity filter and more
- Multiple widgets with averaged star review badge, Q&A, showcasing high-converting snippets in top product reviews
- SEO-friendly with rich snippets and Google Shopping
- Strong social integration: embed review on the Facebook page
- Great reports and analytics tool
- Syndicate reviews to Walmart.com
- Collect reviews and manage UGC across stores in one workplace
- Fully customizable for premium and enterprise plan
- Great support for even free plan
- Lots of integration available
Cons:
- The free plan is insignificant with limited features.
Pricing
- Free
- Growth 50: $15/month
- Growth 100: $24/month
- Growth 250: $49/month
Yotpo is good for:
Big enterprises or mature businesses that need a full-featured, powerful reviewing tool with full support and customization.
6. Fera.ai -⭐ 4.9 (4,700+)
Compared to Yotpo, Fera is more on the affordable side. The app does not provide many integrations or unique features, but rather only basic functions. However, the company’s “simplicity is the best” vision seems to thrive perfectly, as Fera receives an absolute 5-star average rating from nearly four thousand users.
Pros & Cons
Pros – highlighted features:
- Unlimited review even for free plan.
- Great free & startup plan featuring unlimited review, photos & video review, moderate negative reviews, multiple widgets, reward incentive and more.
- Shopper’s verified badge
- 3 Incentive rewards option
- Google Snippets
- Amazing live support available even for starter plan
Cons:
- The number of requests automatically sent is greatly restricted in cheaper plans. (10 to 100 requests per month). Thus, store owners have to request manually or import reviews from other sources.
- Lacks lots of great features comparing to other apps such as Analytics, SEO features, etc
Pricing
- Free
- Startup: $9/month
- Small: $29/month
- Medium: $99/month
Fera is good for:
Individual newbies and small businesses with a tight budget who seek a cost-effective solution that does its job well.
7. Vitals – ⭐ 5.0 (4,300+)
Not just a review app, Vitals is 40 different apps in one purchase. It’s fast, easy-to-use, lightweight, and cost-effective. With an average rating of 5 stars from nearly three thousand people, Vitals is the most interesting product review we have at the moment.
Pros & Cons
Pros + highlighted features:
- 40 apps integration in just an app with affordable price: from product reviews to wheel of fortunes, to countdown timers, free shipping bar
- Photo reviews, replies, verified review badges
- Request reviews from email or import from CSV file or Aliexport
- Review moderation
- Light-weight and won’t hurt your website’s speed
- Great and fast customer services
- Fully customizable
Cons
- No video reviews
- No customer loyalty program
Pricing
- Basic: $29.99/month
Vitals is good for:
Small-to-medium-sized businesses that need a lightweight, frictionless solution. Also, if you are interested in some of the many other features that Vitals has to offer, it’s worth a shot.
8. Judge.me – ⭐ 5.0 (12,000+)
Judge.me is the cheapest app on this list. Not only does it offer basic and effective review functions, but it also has a slew of extras like scheduling review requests and Google speed test consultation. These features will surely come in handy once you get down to the actual work.
However, what impresses us the most is that Judge.me has a truly awesome free plan with actually usable functions (no kidding). Individuals and on-budget stores should definitely check this app out!
It has lots of small and unique features that will be helpful for your work.
Pros & Cons
Pros – highlighted feature:
- Unlimited reviews
- Best free plan with lots of worthy functions such as video reviews, unlimited reviews, apps integration
- Support 34 languages
- 24/7 supports for both free & paid plan
- Great and unique review function such as average review badge, 6 different review medals to showcase reviews’ quality and quantity, Q&A, CSS customization, shop reviews
- Rich snippets and Google Shopping
- Full customization
- Competent review moderation that can curate and edit reviews
- Decent analytics tool
- Great integration
Cons:
- Limited reward program with only coupon code. Need integration with another loyalty app for advanced features.
Pricing
- Forever Free plan – $0/month
- Awesome – $15/month
Judge.me is good for
Individuals and small businesses looking for a good basic review app at a low cost.
Conclusion
Have you found your “app-to-go”, or at least narrowed them down to some options to take a closer look?
We tried to compile the best product review apps for Shopify, ranging from free to paid with varied characteristics and features. Therefore, we hope that you do find the perfect match for your store. We can see reviews coming already!
