Content curation has become an essential part of many digital marketing strategies, and its impact on SEO is substantial. In this article, we will explore the relationship between content curation and SEO, its benefits, and the best practices for optimizing content curation for SEO enhancement. Additionally, we will delve into the role of content curation in content marketing and the utilization of user-generated content for SEO through curation.
What Is Content Curation and Its Relationship with SEO?
Understanding Content Curation
Content curation involves the process of discovering, gathering, and presenting relevant content from various sources to be shared with a target audience. Instead of creating new content from scratch, content curators sift through a multitude of existing content and strategically select and organize pieces to provide value to their audience.
How Does Content Curation Affect SEO?
Content curation plays a significant role in SEO by ensuring that websites have a consistent stream of fresh and relevant content. Search engines, such as Google, value high-quality and original content. When curated content is shared, it can attract backlinks and drive traffic to the website, ultimately boosting its search engine rankings.
Benefits of Content Curation for SEO
Curating content allows websites to share a diverse range of valuable content with their audience, enhancing the overall user experience. Additionally, the continuous sharing of content attracts the attention of search engine crawlers, leading to improved indexing and potentially higher search rankings.
How to Curate Content for SEO Optimization
Creating a Content Curation Strategy
A well-defined content curation strategy is crucial for SEO optimization. By understanding the target audience and their interests, content curators can effectively curate content that resonates with their audience, ultimately driving organic traffic to the website.
Types of Content to Curate for SEO
When curating content for SEO, it is important to focus on a variety of content types, including articles, videos, infographics, and more. Diversifying the curated content ensures that it caters to different preferences and provides a comprehensive user experience.
Effective Content Curation Tools
Utilizing content curation tools can streamline the process of finding and organizing relevant content. These tools enable content curators to discover the best content that aligns with their SEO objectives and easily share it across various platforms, amplifying its impact on search rankings.
Content Curation and Its Impact on Content Marketing
Integrating Content Curation into Content Marketing Strategy
Content curation complements content marketing strategies by providing a continuous stream of valuable content to engage the target audience. Incorporating curated content into content marketing efforts enhances the brand’s online presence, ultimately contributing to improved SEO performance.
Using Curated Content to Engage the Target Audience
Curated content serves as a valuable resource for engaging the target audience and fostering a sense of community. By consistently sharing relevant and high-quality content, content marketers can establish themselves as authorities in their respective industries, further enhancing their SEO standing.
Example of Effective Content Curation in Content Marketing
An example of effective content curation in content marketing is the consistent sharing of curated content across various social media channels. By leveraging curated content, content marketers can attract a wider audience and drive meaningful interactions, thereby positively impacting their SEO efforts.
Utilizing User-Generated Content for SEO through Curation
Effective Ways to Use User-Generated Content
Integrating user-generated content into content curation efforts offers a unique opportunity to harness authentic and diverse content created by the audience. By curating user-generated content, websites can foster a sense of community and authenticity, thereby bolstering their SEO performance.
Curation Process for User-Generated Content
The curation process for user-generated content involves carefully selecting and presenting the most compelling and relevant pieces of content created by the audience. By curating user-generated content that aligns with the brand’s messaging and values, websites can enhance their SEO through increased user engagement and brand advocacy.
Maximizing SEO Benefits with User-Generated Content Curation
Maximizing the SEO benefits of user-generated content curation entails leveraging the power of authentic and relatable content to drive organic traffic and enhance the overall user experience. When curated effectively, user-generated content can contribute to increased visibility and higher rankings in search engine results.
Best Practices and Tools for Content Curation in SEO
Implementing Best Practices for Content Curation
Effective content curation best practices involve maintaining a balance between curated and original content, ensuring that the curated content aligns with the brand’s objectives and audience’s interests, and consistently monitoring the performance of curated content to optimize its impact on SEO.
Utilizing Content Curation Tools for SEO Enhancement
Content curation tools play a vital role in enhancing SEO by simplifying the process of finding, organizing, and sharing curated content. These tools enable content curators to uncover valuable content and distribute it across various platforms, ultimately contributing to improved search engine visibility.
Maximizing SEO Impact through Effective Content Curation
By maximizing the impact of content curation on SEO, websites can elevate their online presence, attract a wider audience, and establish authority within their niche. Effective content curation directly influences search engine rankings by driving traffic, building backlinks, and enhancing user engagement.
1. Use the Benefit-Driven Formula to Drive Over 27,000 Backlinks
Its very name, benefit-driven formula, explains what it is really about – the content that uses this formula offers a benefit to the reader.
Usually, this benefit is integrated using an actionable verb. A great example that uses the benefit-driven formula is, for instance, this headline: “12 unique content amplification techniques that earn 327% more links” as it offers the benefit: “ earn 327% more links” by using those 12 amplification techniques.
Another great example of curated content that uses this formula is a guide from Backlinko named Link building for SEO. Pretty straightforward.
The interesting thing is the fact that the title is organized by benefits, not topics, like this subtitle: “How to get world-class links with content marketing”. Note that it isn’t named “Content Marketing”, but instead it offers a benefit.
This kind of content must always respond to the viewers’ question “what’s in it for me?”. If your posts answer this question, then you’re on the right track.
The content began to receive traffic and links as it was, and only after that it was promoted. Of course, the design was another important trigger, but it’s another part of the whole strategy. You can see its great evolution in the next screenshot:
The Site Explorer can help you to discover the most high-performance piece of content by the number of links, ranks, shares or influence (such as domain influence or page influence).
2. Generate Over 13k Views by Curating Other People’s Research
Another example of a successful content curation is the article: The ideal length of everything online, backed by research on Buffer’s blog.
This one uses the strategy of content sharing out of other people’s research from trusted sources. It gathered all the information on a specific topic, making it the most resourceful content data with information straight from the main source. You can find there info on things such as the the ideal length of a tweet offered by Twitter, the ideal length for a headline by KISSmetrics, the ideal length of a blog post by Medium and so on.
Take a look at the screenshot bellow to spot the success of the blog post mentioned above.
This original approach, by curating content from the original source, is a great way to attract traffic and create a linkable piece of content on the long term. Making a blog post backed up by research generates a vast amount of views, traffic and user satisfaction.
The article above is a good example of curated content because it gathers all the statistics for the ideal length on everything that is online. As the name says, it offers examples with the ideal length of a tweet, Facebook post, Google+ headline, ideal width of a paragraph, ideal length of a presentation and so on.
3. Gather Fascinating Images to Create Curated Content
Gathering vibrant pictures is another great example of content curation. 12 Of The Coolest Offices In The World is an excellent article model of this type of content. The author used vivid photographs to draw the readers’ attention and keep their interest alive.
This article had success due to the fact that it collected pictures with offices from around the world and put them together in a great mix up.
The blog post combined all kinds of companies with different types of activities and services such as fundraising, technology, hospitality service, architecture, fashion, toy manufacturing. The list integrated big, well-known names of the online and offline world.
Another aspect that is quite important is the fact that the article was curated on Bored Panda, a dedicated photography website, and also specifying the source for each photo.
If we take a look at the data for this page in Site Explorer we can see it generated a lot of links and social shares.
Before you consider applying this content curation approach you should know a few tips:
- select only high quality pictures to drive engagement;
- try to post on websites that have a large number of visitors.
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4. Outreach Content with the Help of Influencers
Using influencer marketing technique to curate content can place you on the road to success. The article 20 Social Media Marketing Tips From the Pros from Social Media Examiner is a strong example of this content curation technique. In the following printscreen you can see a preview from the outreach content.
Using a mention outreach technique can really boost your online presence and bring you awareness. Take a look at the screenshot below:
The thing that makes this article so valuable is the fact that the Pros/Influencers used real and hands-on examples regarding everything there is about social media through their tips.
The author collected and published the article into a neat and eye-catching blog post. She observed the guidelines of an outreach article by choosing a particular topic, selecting well-known experts, picking a template and creating an engaging headline.
5. Make Brand New Content Using Other People’s Lessons
9 facts about computer security that experts wish you knew is another example of a good content curation strategy for improving SEO.
Gizmodo made a brand new article using other people’s advice and lessons. For each statement, the author selected an authority in the industry to back it up. The information is gathered through an in-house research and not through a direct contact with the source/expert. That is the difference between this method and the previous one – the way the information was collected.
The good news about this type of curated content is that you could always improve it with new insights, just like the author of this blog post did. At the end of the article he left this note ”This article was originally published in March 2015, and has been updated” so the readers will know that the information is accurate and trustful.
After a quick analysis in the Site Explorer, we can see the data pulled out for this article.
It has a natural look and a natural distribution of links and referring domains. The Page Influence is Good, just like the examples we’ve encountered until now. The curated content also gets a large number of social shares, which shows that it is a valuable piece of content.
6. Use Visual Interactive Content Ideas for Boring Industries
Content doesn’t mean just blog posts, it can also be displayed as video, visual, graphics and so on. Using interactive visual content ideas for boring industries is another content curation strategy. Cardstore by American Greetings, a greeting card retailer, created one of the most interesting birthday cards through a video to celebrate Mother’s Day.
The video went viral and social shares, links, mentions started to flow. That happened because the brand used a unique method to deliver a birthday card, not following the traditional way at all.
Below you can see the notable feat of this article.
You can see it has lots and lots of links, referring domains and shares on social media channels. The page influence is high and so is the domain influence. That’s a very good sign the video is powerful and has relevant content.
Conclusion
The content curation process might not be very difficult, it just needs a lot of attention if you want to have great results.
We thought that the content curation definition or the content curation tool might not be in handy all the time. However, some content curation examples will help you better understand what it’s all about.
To become a good curator you need to have an eagle eye and be a good picker of the topic and the way you expose the curated information. We’ve written some previous posts on how to amplify your content or how to write a better one.
